Understanding and Capturing Customer Value Delivering Customer Value Understanding the Marketplace and Consumer Value 3. For Principles of Marketing courses that require a comprehensive text. Also, there are significant updates to the section on Integrating the Promotion Mix.
Defining Marketing and the Marketing Process 1. Consumer Markets and Consumer Buyer Behavior 6. Advertising and Public Relations To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework.
Retailing and Wholesaling Each chapter-opening vignette and Real Marketing highlight is either new or has been updated to provide fresh and relevant insight. Personal Selling and Sales Promotion This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.
Creating Value for Target Customers 8. Designing a Customer-Driven Strategy and Mix 7. Coverage highlights the increasing importance of sustainable marketing.
The cases cover companies from all over Asia, and the world, and industries ranging from cosmetics to automobiles. From beginning to end, this marketing process model builds on five major customer value and engagement themes: The Marketing Environment 5.
Online, Mobile, and Social Media Marketing. Table of Contents Part 1: The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.Marketing Management: An Asian Perspective by Philip Kotler and a great selection of similar Used, New and Collectible Books available now at mi-centre.com Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint.
The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help. Principles of Marketing, An Asian Perspective by Oliver Hong-Ming Yau,available at Book Depository with free delivery worldwide.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with.
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized.
This enables students to relate to and grasp marketing concepts /5(58). Marketing Management has ratings and 14 reviews. The South Asian edition of Marketing Management remains the bestselling textbook in the field becaus /5.Download